What is Carrotmob?

Let’s Talk About Carrot Mob!

After a fantastic turn out to the Transition Town Boroodara film night a couple of weeks ago, with many excited new members joining the group, we thought we’d keep the ball rolling by inviting discussion about CarrotMob. A group of us are really excited about the concept and are inviting you to be involved to plan for our first CarrotMob event!

When Can We Talk?

We know it is coming up to Christmas, so it is busy times for everyone. However, we are holding a Transition Town Boroodara Christmas Picnic this Sunday 13th December (see the blog post for more info). It would be a great opportunity to not only relax and enjoy a nice afternoon, but also to get some casual discussion going around CarrotMob.

What is CarrotMob you ask?

Check out a short video about CarrotMob.
CarrotMob is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world. It’s the opposite of a boycott.

You might be thinking – but isn’t consumerism part of the whole problem when it comes to our sustainability issues? Yes, but we now have an idea to make consumer power part of the solution. Let’s use our buying power to influence more environmentally friendly business practice and drive the change we would like to see in Melbourne!

Can’t come to the Picnic but still keen?

Shoot us an email! We want to hold some meetings about CarrotMob in the new year and we’ll let you know. Email: Helen Barclay or Ying Hu